A brief history of... Typography

The main focus of my publication will be typography as it is my favourite area of Graphic Design, but T think I want to narrow it down to something more specific, perhaps typography in advertising or particularly bizarre type.

I started by looking at particularly effective typography in advertising as, in my opinion, if type is going to be used then it should embody the idea of the advertisement.

In some cases advertisements are required to provide a lot of information, and given that people aren't likely to stop and read a couple of paragraphs worth of information, they have found other ways of getting it through to people. I have chosen some examples in which I think type is used effectively.

This print ad is for an attorney's office and the image is supposedly representative of their attitude to work (fighting to win). The type holding their information is what makes up the image.

PS2 advertisement, although women may not like to admit it, I think that the type combined with the colours and subtle illustrations somehow suit what is being said well, even though I do think a girlier type could have been used. This has however been counteracted by the 'Because Your Girlfriend Bores You Shitless' type at the bottom.

This Kodak ad plays on a commonly used phrase, and the 'What are your pictures worth?' is effective in helping someone realise how they might love pictures. Even the repetition embodies the message that not enough words can illustrate the point of an image.

Given that this ad is in Italian I can't understand what's being said but the type combined with the image and colours is similar to a lot of other Italian based ads like Dolmilo.

Newport Beach Film Festival

Australia Post

Voyages SNCF

Orange

Species Risk Extinction

Nike

Toyota

Mitchell Eye Centre

United Nations (Population Day)

 After looking at these typographic advertisements, the idea of looking at bizarre typography seemed much less relevant to our original brief, as even this focal area of typography seemed a little too specific.

Before I had to make a decision I decided to look into actual publication layouts that would help me decide on the layout of my own publication.

Politics, Society, Culture, History

Politics:

Our society is hugely dictated by the political views surrounding it, and in spite of the huge power politics has over the state of a country, it will never have the power it desires over the public. Although political views are hugely varied in some areas of the world there is very little that will actually change one persons opinion, which is making politics become increasingly less relevant in todays society.

Society:

The problems in todays society stem from some warped desire the government have to control the public. No matter who the people are, there will always be members of the public who are opposed to this and as a result, this society's crime rate is high for incidents related to protesting and rioting, actions taken in retaliation to a regime that is being pressed on the public.

Culture:

Cultural differences are what makes the UK in particular so diverse. We are all heavily impacted by whatever surrounds us and differences in religion, ethnicity, food etc. can completely change a persons attitude, and allows for someone to expose themselves to how and why heritage, religion and culture overall sets us apart.

History:

All historical events have in some way impacted todays society, big or small. History is something that people can rely on to be true and understood globally, and becoming aware of incidents that changed the way we now live increases peoples appreciation for it as well as there dependency on it. Historical events are laden with evidence, facts and statistics that make a comfortable source for the public.