COP3 Practical

My written element to COP3 focuses heavily on misrepresentation in advertising, through the use of a stereotypically perfect male/female. In some cases, the reason for this can be justified given the target audience of the product, combined with the manner in which the public view themselves. Women may buy a certain brand of makeup to live up to the stereotype that's put forward with it, perhaps they buy a more expensive brand to appear as being able to afford it.

However, there are some instances in which using a stereotyped man or woman could decrease the size of their audience, one of these being the manner in which some companies brand food. Using a scantily clad woman may decrease the female percentage of buyers, and vice versa. Below are some examples of sexualised food in advertising:

It is a common joke against advertising that to sell a mediocre product, all you need to do is add an element of sex to it. However, with food adds run the risk of it appearing less appetising due to the nature of the image. I may say this as a woman, given that the majority use women, but the ads featuring close to naked men also give me no desire to eat the food covering his dignity.