In groups we analysed and gave our critique of the LCA Prospectus from a Graphic Design point of view. My group members an I thought that the front page should set the tone for the rest of the prospectus, but found that while the cover is bold and demanding, the rest of the prospectus lacks creativity.
A frequent occurrence throughout the prospectus is a layout which possesses no structure or balance, with the photo in the centre of the page, a photo which is neither interesting nor captivating. Since the prospectus is aimed at potential students, the images are far from inspiring, don't document anything about the college and are basically completely irrelevant.
The more text based pages still lack personality and seem pretty random. There is little context given about what the content is explaining making it pointless to include. The text is all black and white, which would be fine if it actually had something to say, but given that it doesn't it could benefit hugely from a subtle infusion of colour or a heavily structured layout. Similarly, the text is broken up into subcategories, but with no huge divisions, and this too is struggling to structure the readers mind, just giving them a lot of facts and not doing much to convince them to apply. There are random quotations from staff members, which haven't been identified as quotations at all, sometimes just a sentence erratically placed on a page.
The whole prospectus in fact, needs a complete structural overhaul. What mildly interesting images they do use are scattered about the page randomly, vary completely in size and often don't possess any similar qualities when thrown on a page together. While the content may have some notable things to say, they are lost beneath all the pointless dribble.
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