Type makes the presentation of words as important as what is actually being said. For example, Gill Sans is an old English type (can be used to reflect a sentence/era)
Typography alters the way a message is received by the reader and allows the writer to put appropriate emphasis where they deem in necessary.
Type classifications:
- Humanist
- Old Style
- Transitional
- Modern
- Slab Serif
- Sans Serif
The first letterforms come from 113AD in the Roman Empire and Gutenberg Gothic type was the first moveable typeface, previously type was only printed by hand. This first printed word was very widely available.
In earlier typefaces the crossbar on the 'e' is tilted at an angle.
Nicolas Jenson 1475 = an early type face.
Geofrey Tory believed that type faces should reflect the form of humans.
Old Style:
15th century - explosion of typography in Venice which refined versions of more Humanist typefaces.
Centaur was humanist but became Garamond which was old style.
Old style typefaces include palatino, garamond, and perpetua, and use of these types expressed tradition and legacy.
Humanist were the early typographic attempts, Old Style was the development and Transitional was the latest.
1970s Modern type:
Didone was used a lot in fashion as it exuded glamour and elegance (Firmin Didone 1784)
Types became synonymous with particular styles.
Slab Serif came about in the Victorian times (1800s) and was designed for 'an era of industralisation'. It was used for marketing because it was a very 'loud' typeface, was used on billboards etc.
Times New Roman designed by Stanley Morison
Cooper Black 1927 designed by Oswald Bruce Cooper
Helvetica - the modernist type
Post Modern Era
David Carson would use type and layout as the communication as oppose to the content of a piece of graphic design (grunge typography)
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