Upon reading the brief I found that the element I wanted to capitalise on most is the idea of The Body Shop maintaining it's 'natural and ethical' ethos. I started by looking at some of their previous campaigns so as to better understand what sort of designs they favoured.
It would seem from a lot of the research I did that The Body Shop posters consist primarily of photography, so I decided I wanted to change things around a bit and not use any photography for it, in the hope that they may be looking for a change
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